In this episode host Lisa Picarille interviews iAffiliate Management CEO, Rick Gardiner, asking about the importance and the challenges of educating all participants in the performance marketing community; how publishers and affiliate managers are getting their current education on the industry; why more education is needed; the specific issues players in the industry are not educated on; the best way to transfer knowledge; the importance of case studies; the education process in helping those outside understand the value of the performance channel. Learn more and check out the podcast at the Performance Marketing Association website.
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