Are you using Google Ad Manager? If so, you may or may not have seen Google’s new Ad Manager guide: Transforming Shopping Experiences on your eCommerce Platform. It’s a useful tool, Read More…
Following the U.S. Supreme Court landmark ruling that said states can hold out-of-state retailers accountable for sales tax collection, many states with similar nexus laws have left open the possibility Read More…
In the ever-growing and crowded online space, it’s important to stand out. One way is to engender loyalty with existing customers and keep them coming back. Cultivating customer loyalty is Read More…
It’s that time of year when you’re likely focused on family vacations, BBQs, the beach, and Fourth of July fireworks. But if you’re an online retailer and haven’t already adopted Read More…
The U.S. Supreme Court on Thursday issued a landmark ruling that could transform online commerce. In a 5-to-4 ruling in the South Dakota vs. Wayfair case, the high court ruled Read More…
The annual release of Mary Meeker’s Internet Trends is one of the most eagerly anticipated “events” of the year. It’s like Christmas and your birthday all rolled into one. And Read More…
There’s been much hype around blockchain technology and how it may solve a host of problems facing the online advertising and marketing industry. Blockchain is best known as the underlying Read More…
The issue of states collecting sales tax from internet sellers is in the news again. This time “nexus tax” debate has gone all the way to the supreme court. The Read More…
A new generation of innovative toolbars are capturing online shoppers’ attention and accolades. And in the process reigniting the decade-old debate over whether these downloadable applications are harmful to the Read More…
More brands are leveraging the popularity of Instagram and other social channels to offer their loyal followers the chance to refer their own friends to buy products. Referral marketing is Read More…
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