Mobile Spurring Shopping Cart Abandonment

As more consumers go online to shop, shopping cart abandonment is on the rise. And according to research, it’s simply becoming part of the consumer shopping process. A new study Read More…

Brands Embrace, but Still Grapple with Influencer Marketing

Influencer marketing has exploded over the past two years. The use of influencers has propelled it from a rising marketing tactic to an essential part of most marketing budgets. The Read More…

Google Mobile First Indexing is Here

It’s a familiar refrain that online marketers have been hearing for years- mobile is taking over. Consumers are connected via their devices in record numbers and doing everything from searching Read More…

2018 Holiday Forecasts Already Coming Out

We just welcomed spring (and in some places still haven’t thawed out yet) and market researchers are already thinking about the Q4 holiday season. Growth will slow slightly from last Read More…

The Tracking Cookie is Crumbling

There is a lot of speculation happening based on several adtech developments and heightened privacy concerns that say cookies are on their way out as a staple for tracking users’ Read More…

Brands that Take Personalization Too Far

There’s a fine line between personalization and being creepy. And, according to a report, brands are aware in many cases they are crossing that line. A survey from InMoment, a Read More…

Many Not Ready for New Privacy Regulations

The deadline for new stringent privacy regulations in Europe is fast approaching on May 25, 2018. But many US companies are still in the process of assuring compliance with the Read More…

8 Hot Digital Marketing Trends for 2018

Being on top of trends – well, maybe ahead of them – is what separates good internet marketers from the pack. But with so many changing technologies, new developments, and Read More…

Shipping is Now the Priority for Retailers and Customers

Thinking about the holiday season brings to mind words like joy, family, cheer, peace, and goodwill. But in the two weeks prior to Christmas, the word on everyone’s mind – Read More…

Thanksgiving Online Marketing: A Big Piece of the Pie

There’s plenty to be thankful for this year. But before you enjoy the Thanksgiving feast with family and friends (and break out the elastic waist pants) here are some additional Read More…