The school year hasn’t even ended for some kids and retailers are already getting geared up for the back-to-school shopping season. And by most predictions back-to-school has taken its place Read More…
Mary Meeker’s Internet Trend Report is always one of the most highly-anticipated pieces of research to come out each year. Meeker, a partner focusing on digital investments at the venture Read More…
The benefits of affiliate marketing have long been known to those in the space. However, affiliate marketing is now gaining a larger foothold as a staple and an extremely valuable Read More…
Earlier this week Google announced a new version of its free attribution tool. Google Attribution is a streamlined version of Adometry, acquired by Google in 2014. It’s Google’s play to move Read More…
Internet retailers need to pay attention to shifting consumer behaviors. And mobile is the biggest area where changes are happening at a rapid pace. There’s a plethora of mobile devices. Read More…
Online retailers use many optimization tactics to get visitors to convert to buyers. One of the best ways for retailers to increase revenue is to boost the amount each shopper spends Read More…
Performance marketing is an encompassing term for online advertising programs whereby a retailer’s advertising partners, also called affiliates, are paid when a specific action, such as a sale, is completed. Read More…
Keeping pace with the online marketing space is hard. Advances in technology, shifting consumer behaviors, and innovative methods for capturing attention move at a rapid clip. Navigating the affiliate marketing Read More…
Attending conferences about online marketing is a good way to stay current on the latest and greatest in the industry. It’s also an unmatched opportunity for face-to-face networking with peers Read More…
There’s a lot of talk about cohesive marketing strategies and eliminating silos. The key word here is talk. Holistic, cohesive, unified. It all sounds good. But getting there is hard. Read More…
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