How to Improve Return on Ad Spend

Maintaining a profitable affiliate program can be a daunting task, and it can be easy to get focused on growing top line revenue. Regardless of the size or age of Read More…

The Affiliate How-To Guide for Impact Radius

Founded in 2008, Impact Radius was born from the minds of some of the affiliate marketing industry’s biggest and brightest marketing and tech experts. Having previously founded Commission Junction and Read More…

Affiliate Activation: How to Use Newsletters

Affiliate Activation is one of the most challenging aspects of affiliate program management. You invest a lot of time in recruiting new affiliates into your program, but how do you get Read More…

How to Switch Affiliate Networks Without Losing Your Mind

Breaking up is hard to do. But sometimes you’re just left with no choice in the matter. At least in terms of switching affiliate networks, that is. Whether a network Read More…

Should I use affiliate network email tools, or my own?

Communicating with your affiliates is crucial to running a successful program. You’d be hard pressed to argue that point. But how you communicate with them is an entirely different story. Read More…

How to grow an in-house affiliate program

One of the most commonly asked questions in affiliate marketing is how to grow a mature program? There are plenty of ways to grow a network program, but what about Read More…

Things to Consider for your Affiliate Channel in 2014

For many affiliates Valentine’s Day is the first holiday craze of 2014 which includes a surge of promotions, coupons codes, and deals from merchants. With the New Year underway, there’s Read More…

How to survive the 2013 holiday shopping season

It starts earlier and earlier every year. Yes, the holiday season is once again upon us. With less time between Black Friday and Christmas than there was last year and Read More…

How to work with Search Affiliates

Keep your friends close and your enemies even closer. It’s sound advice for life and for most industries. But the word “enemies” is a bit of a misnomer when it Read More…

Affiliate Channel Metrics You Need to Care About

You only have one shot at a first impression. But when it comes to online marketing, you’re hoping to make tons of follow-up impressions. Yes, from clicks to conversion percentages Read More…