5 common misconceptions about performance marketing
When you tell people you work in affiliate marketing, you probably get one of two responses. Either “What’s that?” or “Must be nice to work in your pajamas all day.” Read More…
Blog: News
Affiliate Network Directory: Breaking it all down
If there’s one thing the affiliate marketing industry is good for, it’s choice. Looking to join an affiliate network? Well pull up a chair, because there are plenty to choose Read More…
Using social media to communicate with your affiliates
Communication is the most critical part of marketing. Some would even say that it’s the entirety of marketing. Getting your message across to a reader as quickly and efficiently as Read More…
Affiliate Perspective: Affiliate Nexus Tax
By Andrew Kardon As a publisher who’s lived in NY his entire life, to say the Affiliate Nexus Tax has affected me is an understatement. Whether you call it the Read More…
Understanding different types of affiliates
Just like athletes, underwear, and even M&Ms–affiliates come in all sorts of shapes and sizes. You’ll find that your specific affiliate program may only be applicable to a handful of Read More…
Affiliate Marketing Lingo: Definitions of commonly used terms
We live in a world of acronyms, abbreviations and secret handshakes. Well, maybe not the handshakes so much. But every industry has its own glossary of commonly used terms. Some Read More…
Tactics to avoid in your affiliate program
Getting into affiliate marketing and launching a new program is an exciting venture. It’s truly an innovative way to market your product or service. If done correctly, your business can Read More…
Rethinking in-house vs outsourced program management
As an internet retailer and consumer technology brand you make a lot of tough choices. When it comes to figuring out ways to grow eCommerce, you’ll make decisions ranging from Read More…
How affiliates add value to your e-Commerce business
Starting an affiliate program for your company is a great relatively low-cost way to market your business. Sure there are associated startup costs and monthly fees, depending upon whether you Read More…
How to effectively communicate with affiliates
In any relationship, communication is key. That goes for everything from marriage to your career. To the best of our knowledge, no one is a mind reader, so communication is Read More…