Since these are the dog days of summer, we’re bringing you 15 doggone good stats about the current online marketing climate. Plus, you know…cute dogs!
83% of U.S. online adults made a purchase from Amazon in 2016 – Forrester
By 2022, housewares are expected to replace computers as the third-largest product category, with almost half of this spending occurring online – Forrester
53% of mobile site visitors will leave a page that takes longer than three seconds to load – State Of Online Retail Performance by Akamai.
CMOs feel they have the least mastery of affiliate marketing (22% mastery) – Marketo’s Chief Marketing Officer Benchmark Survey.
87% of customers think brands need to put more effort into providing a seamless experience – Zendesk
Businesses that adopt omni-channel strategies achieve 91% greater year-over-year customer retention rates compared to business that don’t – Aspect Software
Shoppers spent $394.86 billion online in 2016, up 15.6% from $341.70 billion in 2015 – U.S. Commerce Department
For the 2017 holiday season, ecommerce is expected to increase 15.8%, while total retail growth will slow to 2% – eMarketer
Mobile makes up 21% of online spending – comScore (2017)
Thursday at 4pm is the ideal time to send an email. That time saw a 23.13% open rate and a 3.52% click through rate – the highest of any day of the week. Interestingly, most emails are currently sent on Wednesday – GetResponse
70% of people dislike mobile ads – HubSpot (2016)
Shoppers who make three or more purchases from the same retailer spend 5x times as much as a new customer on each order – The ROI of Marketing to Existing Online Customers
