How to Turn Hidden Affiliate Fraud Into a Growth Advantage
Picture this: you wake up to a surge of “sales” lighting up your affiliate dashboard. The numbers look heroic, the marketing team is smiling, and your boss is already drafting Read More…
Blog
How to Break the Coupon Ceiling and Unlock Real Growth Through Content-Driven Partnerships
If you’re like most DTC marketers I meet, your affiliate dashboard looks impressive—until you dig deeper and realize 80% of that “revenue” comes from coupon and deal sites chasing customers Read More…
Partnership Marketing: Affiliate Network vs In-House
Building a partnership marketing program requires upfront considerations of many key aspects. You’ll need to consider your brand goals and objectives, the desired consumer behavior you are looking to drive, Read More…
Improving Return on Ad Spend
Return. For nearly every cost outlay in business, return is the name of the game. We’ve shared some tactical ways to improve Return on Ad Spend but wanted to revisit Read More…
Choosing an Affiliate Management Agency
If you’re beginning to look for an affiliate management agency, you know there are a lot of players out there. Some are fantastic. Others, not so much. And plenty fall Read More…
How Instagram’s New In-App Checkout Will Impact Social Selling
Instagram has had quite the year. Last June, the social media giant announced it has one billion worldwide users. It also launched a new feature, IGTV, Instagram’s answer to YouTube. Read More…
10 Types of Affiliate Partners
10 Types of Affiliates Coupon sites News & media sites Content sites Review sites Loyalty sites Bloggers Shopping comparison Email Mobile Search affiliates Looking to begin an affiliate or partner Read More…
Top Takeaways from Google’s New Ad Manager Guide for eCommerce
Are you using Google Ad Manager? If so, you may or may not have seen Google’s new Ad Manager guide: Transforming Shopping Experiences on your eCommerce Platform. It’s a useful tool, Read More…
Are You Recognizing All of Your Clients?
Companies spend days, weeks and months sifting through data to determine who their target demographic is, aka “The ideal client”. It could be a working mom with 2.5 kids or Read More…
Cookies aren’t the delight they used to be. Apple’s ITP 2.0 is launching soon.
Whether you understand them or not, you’ve likely seen articles popping up about the upcoming ITP 2.0 release. The world of online marketing is changing. What does this mean to Read More…