How to grow an in-house affiliate program
One of the most commonly asked questions in affiliate marketing is how to grow a mature program? There are plenty of ways to grow a network program, but what about Read More…
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Things to Consider for your Affiliate Channel in 2014
For many affiliates Valentine’s Day is the first holiday craze of 2014 which includes a surge of promotions, coupons codes, and deals from merchants. With the New Year underway, there’s Read More…
How to survive the 2013 holiday shopping season
It starts earlier and earlier every year. Yes, the holiday season is once again upon us. With less time between Black Friday and Christmas than there was last year and Read More…
How to work with Search Affiliates
Keep your friends close and your enemies even closer. It’s sound advice for life and for most industries. But the word “enemies” is a bit of a misnomer when it Read More…
Affiliate Channel Metrics You Need to Care About
You only have one shot at a first impression. But when it comes to online marketing, you’re hoping to make tons of follow-up impressions. Yes, from clicks to conversion percentages Read More…
Affiliate Activation Campaigns to Re-energize Affiliate Partners
When it comes to most affiliate programs, it truly is quality, not quantity. Since the bulk of your revenue will come from a fraction of your entire affiliate pool, it’s Read More…
How to Grow an Existing Affiliate Program
We’ve talked all about launching a new affiliate program before. There’s plenty of questions to ask yourself, actions to take and changes to make. But what happens when you already have an Read More…
The 10 Commandments of Affiliate Management
As Affiliate Managers, our #1 job is to make life easier for all our publishers. Sure, that covers a wide range of activities from helping them optimize their sites to Read More…
Recruitment Tactics: How to build up your affiliate base
If you believe Kevin Costner, you just need to build it, and they’ll come. Sure that may work for baseball parks out in the middle of midwest cornfields. But when Read More…
Private vs. Public Affiliate Programs
Building an affiliate program involves a ton of decisions. There’s the commission structure, whether you pay out on a CPA or revenue share basis, outsourcing vs. handling it all yourself Read More…