Recruitment Tactics: How to build up your affiliate base

If you believe Kevin Costner, you just need to build it, and they’ll come. Sure that may work for baseball parks out in the middle of midwest cornfields. But when Read More…

Private vs. Public Affiliate Programs

Building an affiliate program involves a ton of decisions. There’s the commission structure, whether you pay out on a CPA or revenue share basis, outsourcing vs. handling it all yourself Read More…

Let’s talk cookies

Cookies are an affiliate’s best friend. In fact, without them, many affiliates would probably pack it in. No, we’re not talking about those scrumptious, hot-out-of-the-oven chocolate chip cookies that keep Read More…

Affiliate Summit East 2013 Survival Guide

Thinking of attending the Affiliate Summit East in Philadelphia this summer? Whether you’re just starting out in affiliate marketing or you’ve had your own program for years, it’s certainly worth attending the Read More…

Let’s talk coupons

Online shopping has its built-in advantages. Whether it’s the newest best-seller or a spiffy Keurig coffee maker, it’s tough to beat ordering from the comforts of your living room couch. Read More…

I’ve got affiliates, now what?

You worked hard to build your affiliate program. All the planning, the building and the testing. Then you worked equally as hard to build your affiliate base. At this stage Read More…

10 Reasons your Affiliate Program is Failing

Affiliate programs come and go. And if yours happens to be one that’s going, well, then you need to step things up big time. There are a slew of reasons Read More…

5 common misconceptions about performance marketing

When you tell people you work in affiliate marketing, you probably get one of two responses. Either “What’s that?” or “Must be nice to work in your pajamas all day.” Read More…

Affiliate Network Directory: Breaking it all down

If there’s one thing the affiliate marketing industry is good for, it’s choice. Looking to join an affiliate network? Well pull up a chair, because there are plenty to choose Read More…

Using social media to communicate with your affiliates

Communication is the most critical part of marketing. Some would even say that it’s the entirety of marketing. Getting your message across to a reader as quickly and efficiently as Read More…