Is your business ready for affiliate marketing? Here’s what you need to consider within your organization before getting started: Commitment Performance marketing requires a long-term commitment (6 months to a Read More…
Whether you’re already using affiliate marketing as part of your overall marketing strategy or looking at implementing it, there’s a lot of misinformation and misconceptions about how businesses can effectively Read More…
There’s been much hype around blockchain technology and how it may solve a host of problems facing the online advertising and marketing industry. Blockchain is best known as the underlying Read More…
The issue of states collecting sales tax from internet sellers is in the news again. This time “nexus tax” debate has gone all the way to the supreme court. The Read More…
A new generation of innovative toolbars are capturing online shoppers’ attention and accolades. And in the process reigniting the decade-old debate over whether these downloadable applications are harmful to the Read More…
More brands are leveraging the popularity of Instagram and other social channels to offer their loyal followers the chance to refer their own friends to buy products. Referral marketing is Read More…
As more consumers go online to shop, shopping cart abandonment is on the rise. And according to research, it’s simply becoming part of the consumer shopping process. A new study Read More…
ShareASale’s annual ThinkTank conference returned last week after a year hiatus following ShareASale being acquired by UK-based affiliate network Awin. The two-day event, held in Chicago, had the familiar feel Read More…
Influencer marketing has exploded over the past two years. The use of influencers has propelled it from a rising marketing tactic to an essential part of most marketing budgets. The Read More…
It’s a familiar refrain that online marketers have been hearing for years- mobile is taking over. Consumers are connected via their devices in record numbers and doing everything from searching Read More…
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