How Blockchain Can Help Online Marketers
There’s been much hype around blockchain technology and how it may solve a host of problems facing the online advertising and marketing industry. Blockchain is best known as the underlying Read More…
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Online Sales Tax Case Has Huge Implications
The issue of states collecting sales tax from internet sellers is in the news again. This time “nexus tax” debate has gone all the way to the supreme court. The Read More…
What You Need to Know About Toolbar Affiliates
A new generation of innovative toolbars are capturing online shoppers’ attention and accolades. And in the process reigniting the decade-old debate over whether these downloadable applications are harmful to the Read More…
Referral vs Affiliate vs Influencer Marketing
More brands are leveraging the popularity of Instagram and other social channels to offer their loyal followers the chance to refer their own friends to buy products. Referral marketing is Read More…
Mobile Spurring Shopping Cart Abandonment
As more consumers go online to shop, shopping cart abandonment is on the rise. And according to research, it’s simply becoming part of the consumer shopping process. A new study Read More…
ShareASale ThinkTank 2018 Recap
ShareASale’s annual ThinkTank conference returned last week after a year hiatus following ShareASale being acquired by UK-based affiliate network Awin. The two-day event, held in Chicago, had the familiar feel Read More…
Brands Embrace, but Still Grapple with Influencer Marketing
Influencer marketing has exploded over the past two years. The use of influencers has propelled it from a rising marketing tactic to an essential part of most marketing budgets. The Read More…
Google Mobile First Indexing is Here
It’s a familiar refrain that online marketers have been hearing for years- mobile is taking over. Consumers are connected via their devices in record numbers and doing everything from searching Read More…
2018 Holiday Forecasts Already Coming Out
We just welcomed spring (and in some places still haven’t thawed out yet) and market researchers are already thinking about the Q4 holiday season. Growth will slow slightly from last Read More…
iAffiliate Management Supports Sanneh Foundation
Continuing our commitment to give back to our community, iAffiliate Management was proud to be a sponsor of the Sanneh Foundation’s annual Gala4Goals fundraiser. The event, held on February 24 Read More…