Marketing Under the Influence
Influencer marketing is growing and a new study shows that influencers are widespread throughout many retail sectors with Instagram leading as the most widely-used platform for brands to leverage influencer Read More…
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Beyond Sponsored Posts: Monetizing for the Long Haul
As brand marketers look for additional ways to build, grow and engage with consumers they are often turning to influencer marketing. This means working with select content providers and bloggers Read More…
Getting Subscription-Based Services Right
Last week we looked at the rise of subscription services. But it takes a lot more than simply curating products and putting them in a box to be successful at Read More…
Subscription-Based Businesses are Booming
Remember back in the day when when your parents received an apple in the mail every month as part of a holiday gift from a far-flung relative. Turns out Aunt Read More…
Eye on the Online Marketing Prize
There are so many new technological developments popping up that it’s hard to stay on top of everything. There’s crypto currency, artificial intelligence, virtual reality, new marketing automation tools, and Read More…
Marketing in a Crisis
The last thing any online retailer wants to do is to look like they are taking advantage of unfortunate situations like natural disasters and unforeseen tragedies. During times of national Read More…
Determining Social Success
There’s no disputing that playing in the ecommerce space requires a solid social media strategy. Having a social presence is a must to get noticed online and be where people Read More…
The Dog Days of Online Marketing
Since these are the dog days of summer, we’re bringing you 15 doggone good stats about the current online marketing climate. Plus, you know…cute dogs! 83% of U.S. online adults Read More…
Online Holiday Prep = Holiday Profit
With Labor Day right around the corner, it’s time to firm up your plans for the biggest online retail season of the year – Q4. Online retailers with affiliate programs Read More…
Getting Personal Gets Results
According to a new study by KIBO, it appears that when done right, personalization can be the path to profit. Ecommerce players have long been striving to reach customers in Read More…