Affiliate Carving Out Bigger Slice of Marketing Pie
The benefits of affiliate marketing have long been known to those in the space. However, affiliate marketing is now gaining a larger foothold as a staple and an extremely valuable Read More…
Blog
Google Attribution’s Impact on Affiliate Marketing
Earlier this week Google announced a new version of its free attribution tool. Google Attribution is a streamlined version of Adometry, acquired by Google in 2014. It’s Google’s play to move Read More…
Mobile Search on the Rise
Internet retailers need to pay attention to shifting consumer behaviors. And mobile is the biggest area where changes are happening at a rapid pace. There’s a plethora of mobile devices. Read More…
10 Ways for Online Retailers to Boost AOV
Online retailers use many optimization tactics to get visitors to convert to buyers. One of the best ways for retailers to increase revenue is to boost the amount each shopper spends Read More…
Considerations Before Starting an Affiliate Marketing Program
Performance marketing is an encompassing term for online advertising programs whereby a retailer’s advertising partners, also called affiliates, are paid when a specific action, such as a sale, is completed. Read More…
Affiliate Marketing Challenges Facing Merchants in 2017
Keeping pace with the online marketing space is hard. Advances in technology, shifting consumer behaviors, and innovative methods for capturing attention move at a rapid clip. Navigating the affiliate marketing Read More…
Affiliate Marketing Conferences That Deliver Value
Attending conferences about online marketing is a good way to stay current on the latest and greatest in the industry. It’s also an unmatched opportunity for face-to-face networking with peers Read More…
Learning from Affiliate’s Customer-Centric Approach
There’s a lot of talk about cohesive marketing strategies and eliminating silos. The key word here is talk. Holistic, cohesive, unified. It all sounds good. But getting there is hard. Read More…
iAffiliate Management speaking at Affiliate Summit West 2017
Performance marketers from across the globe are here in Las Vegas, Nevada for Affiliate Summit West 2017. Affiliate Summit West 2017 is being held January 15-17th at the Paris Las Read More…
iAffiliate Management’s Justin Zwack joins Peace Corps
This past March, iAffiliate Management’s Justin Zwack joined the Peace Corps. Justin has been a member of iAffiliate Management since 2013 as a Client Development Manager. Through the years we’ve Read More…