2018 Holiday Forecasts Already Coming Out

We just welcomed spring (and in some places still haven’t thawed out yet) and market researchers are already thinking about the Q4 holiday season. Growth will slow slightly from last Read More…

Online Marketing Lessons from the Holiday Season

Some of the data is in and the holiday shopping season was a resounding success for online marketers and ecommerce players. There are a number of valuable takeaways that can Read More…

Shipping is Now the Priority for Retailers and Customers

Thinking about the holiday season brings to mind words like joy, family, cheer, peace, and goodwill. But in the two weeks prior to Christmas, the word on everyone’s mind – Read More…

Gift Cards Go Above and Beyond

According to the National Retail Federation, for the eleventh year in a row, gift cards remain the most popular items on wish lists, requested by 61 percent of those surveyed, Read More…

Thanksgiving Online Marketing: A Big Piece of the Pie

There’s plenty to be thankful for this year. But before you enjoy the Thanksgiving feast with family and friends (and break out the elastic waist pants) here are some additional Read More…

Email Still Best Way to Reach Holiday Customers

Cutting through the glut marketing messaging during the holiday can seem daunting. Consumers’ inboxes are likely flooded with hundred of emails offering special discounts, notifications of relevant products deals, and Read More…

Online Marketers Must Adapt to Shifting Holiday Shopping

Historical holiday online shopping patterns are poised to change this year as consumers habits and attitudes continue to shift and evolve. Over the last decade, internet retailers banked on Black Read More…

Subscription-Based Businesses are Booming

Remember back in the day when when your parents received an apple in the mail every month as part of a holiday gift from a far-flung relative. Turns out Aunt Read More…

Online Holiday Prep = Holiday Profit

With Labor Day right around the corner, it’s time to firm up your plans for the biggest online retail season of the year – Q4. Online retailers with affiliate programs Read More…

How Retailers can Combat Consumer Holiday Fatigue

You may have noticed that promotions and marketing for the holidays seem to come earlier and earlier each year. This phenomenon is often referred to as “The Christmas Creep”. But Read More…