Creating Customer Loyalty

In the ever-growing and crowded online space, it’s important to stand out. One way is to engender loyalty with existing customers and keep them coming back. Cultivating customer loyalty is Read More…

Meeker’s Internet Trends 2018 Delivers Key Insights

The annual release of Mary Meeker’s Internet Trends is one of the most eagerly anticipated “events” of the year. It’s like Christmas and your birthday all rolled into one. And Read More…

Google Mobile First Indexing is Here

It’s a familiar refrain that online marketers have been hearing for years- mobile is taking over. Consumers are connected via their devices in record numbers and doing everything from searching Read More…

2018 Holiday Forecasts Already Coming Out

We just welcomed spring (and in some places still haven’t thawed out yet) and market researchers are already thinking about the Q4 holiday season. Growth will slow slightly from last Read More…

Brands that Take Personalization Too Far

There’s a fine line between personalization and being creepy. And, according to a report, brands are aware in many cases they are crossing that line. A survey from InMoment, a Read More…

Many Not Ready for New Privacy Regulations

The deadline for new stringent privacy regulations in Europe is fast approaching on May 25, 2018. But many US companies are still in the process of assuring compliance with the Read More…

Instagram Fuels Influencer Marketing

The use of Influencer marketing continues to increase and it looks like Instagram is fueling the growth. Instagram has emerged as a go-to channel for etailers to drive their brand’s Read More…

Voice Search is Changing the Marketing Landscape

Online marketers need to be ready to embrace one of the biggest trends of 2018 – voice search. Up to now, voice search has been a bit of a novelty. Read More…

Online Marketing Lessons from the Holiday Season

Some of the data is in and the holiday shopping season was a resounding success for online marketers and ecommerce players. There are a number of valuable takeaways that can Read More…

Gift Cards Go Above and Beyond

According to the National Retail Federation, for the eleventh year in a row, gift cards remain the most popular items on wish lists, requested by 61 percent of those surveyed, Read More…