Referral vs Affiliate vs Influencer Marketing

More brands are leveraging the popularity of Instagram and other social channels to offer their loyal followers the chance to refer their own friends to buy products. Referral marketing is Read More…

Mobile Spurring Shopping Cart Abandonment

As more consumers go online to shop, shopping cart abandonment is on the rise. And according to research, it’s simply becoming part of the consumer shopping process. A new study Read More…

Brands Embrace, but Still Grapple with Influencer Marketing

Influencer marketing has exploded over the past two years. The use of influencers has propelled it from a rising marketing tactic to an essential part of most marketing budgets. The Read More…

Google Mobile First Indexing is Here

It’s a familiar refrain that online marketers have been hearing for years- mobile is taking over. Consumers are connected via their devices in record numbers and doing everything from searching Read More…

2018 Holiday Forecasts Already Coming Out

We just welcomed spring (and in some places still haven’t thawed out yet) and market researchers are already thinking about the Q4 holiday season. Growth will slow slightly from last Read More…

Spring Cleaning for Digital Marketing

With Daylight Saving Time upon us, it’s time to think about spring cleaning. And that means looking at your online business as well. Just as people are busy tidying up Read More…

The Tracking Cookie is Crumbling

There is a lot of speculation happening based on several adtech developments and heightened privacy concerns that say cookies are on their way out as a staple for tracking users’ Read More…

Brands that Take Personalization Too Far

There’s a fine line between personalization and being creepy. And, according to a report, brands are aware in many cases they are crossing that line. A survey from InMoment, a Read More…

Chrome Ad Blocker Could Impact Many

Ad blockers are on the rise. And this week’s launch of Google’s built-in ad blocker in Chrome has made it even tougher to reach consumers if you don’t comply with Read More…

Many Not Ready for New Privacy Regulations

The deadline for new stringent privacy regulations in Europe is fast approaching on May 25, 2018. But many US companies are still in the process of assuring compliance with the Read More…