Instagram Fuels Influencer Marketing

The use of Influencer marketing continues to increase and it looks like Instagram is fueling the growth. Instagram has emerged as a go-to channel for etailers to drive their brand’s Read More…

Online Marketing Lessons from the Holiday Season

Some of the data is in and the holiday shopping season was a resounding success for online marketers and ecommerce players. There are a number of valuable takeaways that can Read More…

8 Hot Digital Marketing Trends for 2018

Being on top of trends – well, maybe ahead of them – is what separates good internet marketers from the pack. But with so many changing technologies, new developments, and Read More…

Shipping is Now the Priority for Retailers and Customers

Thinking about the holiday season brings to mind words like joy, family, cheer, peace, and goodwill. But in the two weeks prior to Christmas, the word on everyone’s mind – Read More…

Corporate Philanthropy as a Marketing Tool

It’s that time of the year when everyone is thinking about giving to charitable organizations that make a difference for those less fortunate and in need. Although it’s a selfless Read More…

Gift Cards Go Above and Beyond

According to the National Retail Federation, for the eleventh year in a row, gift cards remain the most popular items on wish lists, requested by 61 percent of those surveyed, Read More…

Email Still Best Way to Reach Holiday Customers

Cutting through the glut marketing messaging during the holiday can seem daunting. Consumers’ inboxes are likely flooded with hundred of emails offering special discounts, notifications of relevant products deals, and Read More…

Strategies for Social Platforms

Online marketers have a lot of options when it comes to using social media to promote their offerings. There’s Facebook, Twitter, Pinterest, Instagram, Snapchat, LinkedIn and many others. Obviously, it’s Read More…

Online Marketers Must Adapt to Shifting Holiday Shopping

Historical holiday online shopping patterns are poised to change this year as consumers habits and attitudes continue to shift and evolve. Over the last decade, internet retailers banked on Black Read More…

Marketing Under the Influence

Influencer marketing is growing and a new study shows that influencers are widespread throughout many retail sectors with Instagram leading as the most widely-used platform for brands to leverage influencer Read More…